EA UK Instagram Branding

EA UK Instagram Branding

.2017

 

Since the beginning of the year I have been creating the branding and design approach for the Electronic Arts UK Instagram profile. The initial idea by the EA UK Community Team was to create something that is seamless in its look, taking inspiration from the likes of The OA Instagram, Rick & Morty Ricktaverse and Anderson Paak however it was important to be on-brand for the next season of EA UK’s social look and also remain true to the look of the franchises that we’d be showing.

Below you can see the most updated look of the EA UK Instagram channel as of 21st April 2017.

Quick stats

  • The original image is a whopping 3240 x 19493 in dimensions so far.
  • Each image is condensed down into 1080 x 1080 blocks.
  • All spliced into a total of 54 blocks / post updates as of April 21st.
  • 3189 likes across 54 blocks.
  • 18923 plays on video content blocks.
EA UK Instagram Design Part 1
EA UK Instagram Design Part 2
EA UK Instagram Design Part 3
EA UK Instagram Design Part 4
EA UK Instagram Design Part 5
EA UK Instagram Design Part 6